THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

The first ten days on market
A buyer's quiet checklist
Green Valley vs. Sahuarita
On editorial photography

Don't Automatically Fix Everything Before You Sell

Martha Viera Parsons

Published on: 01/10/2026

Southern Arizona sellers don't need to renovate everything before listing. Start with a property-specific preparation strategy before spending your money.

Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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